For decades, Leica cameras have been synonymous with exquisite craftsmanship and iconic imagery. Now, the magic of Leica steps off the shelf and into your pocket with the launch of the Leica LUX app. This groundbreaking innovation from Leica, born from their strategic acquisition of Fjorden Electra AS, bridges the gap between mobile photography and professional results.
Leica LUX isn't just another filter app. It's a gateway to a world of unparalleled photographic expression.
Imagine wielding the legendary Summilux or Noctilux lenses, renowned for their signature bokeh and breathtaking sharpness – all from your iPhone.
Leica's proprietary image processing technology makes it a reality, meticulously simulating the characteristics of these classic optics in the palm of your hand.
But the artistry doesn't stop there.
Leica LUX boasts a rich tapestry of Leica's trademark Looks – colour gradations and film presets meticulously crafted to evoke the essence of Leica photography.
Whether you seek the timeless elegance of Leica Classic,the vibrant energy of Leica Contemporary, or the moody allure of Leica Black & White, Leica LUX provides the tools to transform your iPhone into a canvas for artistic expression.
And for those who crave complete creative control, Leica LUX offers an extensive suite of manual adjustments. From exposure compensation to shutter speed, you can fine-tune every aspect of your shot, ensuring your vision is flawlessly captured. RAW and ProRAW support empower you to push the boundaries of post-processing, unlocking the full potential of your iPhone's camera.
Leica LUX caters to both seasoned professionals and budding enthusiasts. The intuitive automatic mode makes capturing stunning photos effortless, while the comprehensive manual controls empower experienced photographers to unleash their creativity. Planned, regular updates with new lens simulations and Looks ensure your photographic journey with Leica LUX is constantly evolving.
This strategic move by Leica not only strengthens their mobile business segment but also opens a new chapter in mobile photography, i.e. the iconic Leica aesthetic awaits, right there in your pocket.
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Words by AW.
Photo courtesy of Leica.