What do you get a brand that’s been at the pinnacle of sportswear for 75 years? If you’re adidas, the answer is simple: you gift the world with a fresh drop of iconic kicks that pay homage to the journey. To celebrate their 75th anniversary, adidas is turning back the clock while stepping into the future, releasing premium updates to four of its most legendary silhouettes—the Samba, Gazelle, SL 72, and Handball Spezial.
But let’s get one thing straight: adidas is older than 75. Born in 1924 as Gebrüder Dassler Schuhfabrik (that’s Dassler Brothers Shoe Factory for those who skipped German class), the brand officially became adidas in 1949 after a family split that saw Adolf “Adi” Dassler branch out on his own—leaving his brother Rudolf to start that other brand you might have heard of, PUMA. It’s a sibling rivalry for the ages, and one that’s left an indelible mark on the world of sports and style.
Now, for their 75th, adidas is keeping things fresh and nostalgic all at once. The limited-edition Samba is rocking its classic black and white combo, but with an extra touch of luxury in its leather and an all-black sole that screams sophistication with a side of edge. It’s the kind of sneaker that’s just begging to be the first to fly off the shelves—so don’t sleep on it.
Feeling a little more colorful? The Gazelle is here to turn heads in burnt mustard suede, balanced by sleek black details that make it as eye-catching as it is timeless. Meanwhile, the SL 72, originally designed for track and field, steps into the spotlight with a bold red-on-white upper and nubuck accents that give it a punchy flair. And let’s not forget the Handball Spezial, which is strutting in with a cobalt blue suede upper, detailed in white and gold for that perfect blend of retro cool and modern freshness.
But adidas isn’t just about the looks—they’ve gone all-in on the details. Each shoe in the collection is stamped with a commemorative “75” on the heel and the date “18.08.2024” on the inside lining, marking the big day like a stylish time capsule. And just in case you needed another reason to cop a pair, they come packed in special limited-edition shoeboxes, complete with exclusive insoles that are as collectible as the kicks themselves.
So, while adidas could’ve just blown out some candles and called it a day, they’ve instead given us a reason to celebrate right along with them. Whether you’re a die-hard fan of the brand or just someone who appreciates a well-made sneaker, this 75th-anniversary collection is more than just a nod to the past—it’s a stride into the future, with style and history laced up in every pair.
And who knows? Maybe, just maybe, these limited-edition kicks will have us all stepping a little lighter, knowing we’re walking in the footsteps of greatness. Happy 75th, adidas—here’s to the next chapter in the book of sneaker legends.
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Words by AW.
Photo courtesy of Adidas.
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