In a world awash with fleeting trends and fast fashion, Stone Island stands like a beacon—a steadfast symbol of boundary-pushing craftsmanship and style that transcends generations. Enter Storia Revised & Updated, the latest tome from Rizzoli that doesn’t just tell the story of Stone Island—it weaves it, like one of the brand’s technical fabrics. This is more than a book; it’s a 300-page masterpiece chronicling the rise of an icon, from its Italian roots to its status as the world’s most coveted outerwear brand.
Stone Island has always been a brand of contradictions: rugged yet refined, experimental yet timeless. The Storia reissue dives into these paradoxes with pages that feel as tactile as the brand’s famous Camo Reflective jackets.
We get massive, museum-quality photographs that make you feel like you’re standing right in a Milanese workshop, tracing the carefully engineered stitches of a Stone Island badge with your finger.
Some images are so rare they’ve never seen the light of day—until now.
And what would Stone Island be without its famiglia of die-hard fans? This time around, the brand’s inner circle of collectors open their closets—and their hearts—to share pieces of Stone Island history. It’s as if every stitch, every pocket, and every fabric innovation holds a secret, a whisper of the past brought to life by fans who live and breathe the brand. Their pieces are more than clothes; they’re heirlooms, relics of a culture Stone Island built from scratch, garment by garment.
The book itself is structured like a masterfully layered Stone Island jacket: built to withstand time, packed with hidden surprises, and meticulously crafted.
The 2024 edition boasts a brand-new chapter by Financial Times fashion critic Charlie Porter, who provides a fittingly poetic finale to this story.
Meanwhile, Highsnobiety’s Eugene Rabkin brings an insider’s touch, guiding readers through the intricate dance of technology and artistry that has defined the brand for over four decades.
With a foreword by Angelo Flaccavento and an introduction from Carlo Rivetti himself, it’s the perfect blend of intellect, heart, and heritage.
As with the best Stone Island pieces, Storia doesn’t just focus on the past but points us to the future. New Balance collaborations, a Dior team-up that rocked the fashion world, and an ever-evolving relationship with the brand’s fanbase are the highlights of this updated edition. Stone Island in 2024 is no museum piece; it’s as relevant, edgy, and sought-after as ever, proving that true style doesn’t just follow the times—it defines them.
And there’s something beautifully poetic about the timing. The original Storia debuted in 2020, quietly launched amidst the isolation of the pandemic. Now, in 2024, Stone Island’s Storia is out on the road with Carlo Rivetti at the helm, meeting fans in Milan, London, and beyond. Like a rockstar on tour, the brand is back, reminding us that it thrives on connection, community, and the shared love of quality.
Whether you’re a lifelong fan or just catching on to the cult, this book is a love letter to the world of high-tech, high-fashion streetwear, and a testament to a brand that wears its heart—and its heritage—on its sleeve. Here’s to Stone Island: where fashion meets function, style meets substance, and every chapter, old and new, reads like pure poetry.
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Words by AW.
Photos courtesy of Stone Island.