What do you get when two legends of Japanese fashion lock arms and rope in a British rock god for good measure? Pure, unadulterated cool. Yohji Yamamoto POUR HOMME and NEIGHBORHOOD have teamed up once again, this time enlisting none other than Ian Brown — the shaggy-haired, effortlessly iconic frontman of The Stone Roses — to lead their latest campaign. The result? A collection that doesn’t just march to the beat of its own drum; it smashes it like a guitar in a rock concert encore.
At 61, Ian Brown proves that swagger doesn’t age; it ferments, like fine whiskey, growing richer and more intoxicating. With his trademark mane swept back like a rock ‘n’ roll river, he embodies the essence of a collaboration that’s as bold as it is poetic. This isn’t just fashion — it’s a love letter to subcultures, rebellion, and the untamed spirit of the avant-garde.
For Shinsuke Takizawa, the visionary behind NEIGHBORHOOD, this collaboration is the embodiment of a long-held dream brought vividly to life. Known for weaving rock music and street culture into the brand’s DNA, Takizawa has struck gold with Brown, a man who’s more likely to riff on stage than model for a fashion campaign.
But here he is, donning pieces that blur the line between high art and street grit.
The collection itself is a symphony of style. Think streetwear classics — hoodies, tees, distressed denim — infused with Yamamoto’s signature dark romance. Floral embroidery blooms like rebellion on rugged bombers and jeans, while a parka layered under a detachable liner jacket flips convention on its head. Why wear outerwear the “right” way when you can rewrite the rules entirely? The parka, with its Manchester roots and subcultural pedigree, takes center stage like a lead singer basking in the spotlight.
But the genius doesn’t stop there. There’s an MA-1 Flight Jacket with bold, embroidered details and NEIGHBORHOOD’s infamous SAVAGE denim — the kind of pants that look like they’ve been through a wild night out and lived to tell the tale. It’s the perfect marriage of Yamamoto’s avant-garde finesse and NEIGHBORHOOD’s street-smart grit, a collection that wears its heart — and a little rockstar attitude — on its sleeve.
Dropping December 6, this collection isn’t just clothing; it’s a statement, a rallying cry for anyone who’s ever felt like coloring outside the lines. Whether you’re strutting through city streets or reliving Madchester’s glory days, Yohji Yamamoto x NEIGHBORHOOD invites you to take the stage and own it.
Because in the words of Ian Brown himself: “It’s not where you’re from, it’s where you’re at.” And where you’re at, with this collection, is pure sartorial stardom.
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Words by AW.
Photos courtesy of Neighborhood.