In a world where luxury and loungewear have long been considered polar opposites, a groundbreaking alliance has emerged—one that is as unexpected as a Shakespearean sonnet recited on a basketball court. UNDERCOVER and Champion have joined forces to create the UNDERCOVER x Champion Collection, an innovative fusion that defies convention and redefines what it means to be effortlessly stylish.
Set to debut during Paris Fashion Week’s Spring/Summer 2025 runway, this limited-edition drop is not merely a collection—it is a sartorial symphony. At its heart lies Champion’s legendary Reverse Weave® fabric, a material that has withstood the test of time since 1919.
Much like a classic novel that gains new layers with every reading, this 10oz sweatshirt fabric has been reinterpreted through the visionary perspective of Jun Takahashi. The result is a line of garments that echo both the robust heritage of athletic wear and the refined aesthetics of high fashion.
Imagine a garment that marries the casual comfort of your favorite old sweater with the meticulous craftsmanship of a bespoke suit. The collection’s sweatshirts feature a wider neckline adorned with raw-edge detailing—an homage to the beauty of imperfection, as if each piece carries the patina of countless adventures.
The sweatpants, enhanced with a discreet zipper back pocket and a retro Champion logo patch, evoke a sense of nostalgia while inviting a new era of casual elegance. And then there’s the iconic Champion “C”—reimagined with delicate bead embroidery, transforming a once-familiar logo into a statement piece that sparkles like a gem in the crown of this collection.
The collection offers seven distinct styles in a palette of beige, black, brown, and ivory. Bold graphic elements such as “KOSMIK MUSIK” and “CHAOS” lend a cosmic energy to the pieces, reminiscent of a stardust trail that defies gravity—each design a narrative of chaos harmonized by creativity.
This collaboration is steeped in legacy and innovation. Champion, affectionately known as “The King of Sweatshirts,” has spent over a century perfecting the art of athletic wear, where every stitch and seam is a testament to timeless quality. Meanwhile, UNDERCOVER, with its edgy, avant-garde spirit, has redefined streetwear for over 30 years. Together, they weave an allegory of transformation—where the everyday is elevated to art, and the humble sweatsuit becomes a canvas for self-expression.
The collection will be available on Saturday, February 15, 2025, at Champion Brand House Shibuya in Tokyo, Champion Brand House Shinsaibashi in Osaka, and through the official online stores of both brands, as well as select UNDERCOVER boutiques worldwide.
In this collaboration, UNDERCOVER and Champion not only challenge the status quo—they rewrite it. They invite us to look beyond the surface, to see beauty in the everyday, and to embrace a style that is as comfortable as it is captivating. Here, elegance isn’t confined to the realm of the formal; it thrives in the intersection of tradition and innovation, where every beaded “C” tells a story of reinvention.
Prepare to experience a collection where every piece is a carefully crafted paradox—a blend of rugged heritage and sophisticated modernity, designed to make a statement that is both timeless and refreshingly new.
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Words by AW.
Photos courtesy of Undercover.